Liz Dawson was elected as a member of NZOC Board in 2012. Liz is currently a director of the Hurricanes Ltd, the New Zealand Racing Board, a Trustee of the Wellington Regional Stadium Trust and a member of the Advisory Board of Watersmart Ltd. Most recently, she joined the Board of Academic Colleges Group Ltd in January 2012.
Liz has held senior roles in marketing and executive management across a range of industries and organizations in Retail and Sports sectors, FMCG and Financial Services, namely multi national brands such as AXA, and Trans Tasman icon brands Tip Top, the NZRU, the NRL, Angus & Robertson and Wendy’s Supa Sundaes.
Following 3 years primary teaching in Canterbury, Liz spent 3 and 1/2 years in Europe, mainly in Austria as a ski instructor, returning to NZ to complete the NZ Ski Instructors’ Alliance Stage One (now referred to as Level 2) and a Commerce degree majoring in Marketing and Business Administration at the University of Canterbury.
She began her business career in the meat exporting industry, and then moved into FMCG marketing with Tip Top. Her natural interest in sport brought her to the NZRU as Marketing Manager, then into rugby league with the Warriors at their inception, and further, across the Tasman to Australia as CEO of the Adelaide Rams, a rugby league club set up by News Ltd to compete in the SuperLeague, a rival competition to the ARL in the late 1990’s (now the NRL), followed by the role of General Manager at the North Queensland Cowboys.
Liz then returned to mainstream business, developing a strategic marketing direction for Angus & Robertson in Melbourne (Australian sister company to Whitcoulls), returning to Adelaide to join Retail Brands Group as Director Marketing for the Wendy’s dairy treats brand, a privately owned franchise business with over 300 stores across Australia and New Zealand.
Returning to New Zealand in 2003 to take up the role of GM Marketing with AXA New Zealand, Liz also sat on the AXA Australia Marketing Executive Team, was selected to attend an AXA worldwide Executive Management course in Bordeaux, France as well as an international marketing conference in Paris.
In April 2005, Liz joined the Bid Office for the NZRU’s bid to host the Rugby World Cup in 2011, assisting in the development of a comprehensive and winning bid document, and further, assisting in developing and executing the program to convince the IRB Board to vote for New Zealand’s case.