Published Monday 16 July 2012

Kiwis travelling to London can now visit London’s largest ever ‘pop up’ shop selling London 2012 merchandise. The Hyde Park shop, measuring at 12,000 sq ft, was officially opened by Sir Steve Redgrave, five times gold medal winning Olympian.

Located on Rotten Row in the south of Hyde Park, the single storey temporary structure shop is expected to attract thousands of visitors a day.

The shop is the only location outside the Olympic Park where fans can buy London 2012 Official Olympic Venue Collection merchandise; Coca-Cola Olympic merchandise including highly coveted Coca-Cola Olympic and Paralympic Games pin badges; one-of-a-kind signed memorabilia and a collection of giftware produced by The Royal Parks.

Adidas, official sportswear partner of the London 2012 Games, will share their passion for sports by providing three sport specific challenges for visitors to prove their skills with rewards and prizes to be won.

The store is open until 16 September and is fully equipped to accept Visa contactless and mobile payments.