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The journey to the LA 2028 Olympic Games has begun with the organising committee revealing a unique Games emblem which celebrates sport, art and the city's unique community.

Athletes, artists and advocates collaborated on the design of the emblem, bringing their personal stories and dreams to life through their individual interpretations of LA.

The Games emblem is animated with a strong and bold L, and individual stories expressed through a dynamic and ever-changing “A”. They are inspired by the infinite possibilities Los Angeles represents, honouring creativity, diversity, self-expression and inclusion.

LA28 Chief Athlete Officer and five-time Olympic medallist Janet Evans said: “Los Angeles defies a singular identity, and there’s not one way to represent LA. LA is what it is because of the people, and the LA28 Games should represent that.

"The best way to capture the energy of Los Angeles and the Games is through a collection of voices and cultures. Los Angeles is an infinite canvas to pursue your wildest dreams and, in 2028, thousands of Olympians will come to LA to chase their dreams on the global stage.”

LA28 will mark Los Angeles’ third Olympic Games – with previous editions held in 1932 and 1984.

The LA28 Games will bring Los Angeles together to create an incredible experience for athletes, fans and everyone in the community, using Southern California’s existing world-class stadiums and venues.

Ahead of the Games, with support from the IOC, LA28 is investing USD 160 million in youth sport across Los Angeles, making sport more accessible for kids, particularly in under-resourced communities.

The LA28 emblem will be shared through a collection of stories across social media (@LA28) and on the new LA28.org website.

2020 09 01 LA inside 02


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